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My Services

What I Do


Store Setup

With your collaboration, I’ll set up the back end nuts-and-bolts such as payments, shipping, and product information; front end features like theme selection and customization, navigation, homepage and product pages; train you to take over running your store; and then launch!


Custom Solutions

Shopify is powerful out of the box, but sometimes you need more: product reviews, inventory tracking, invoice generation, integrating a bookkeeping system or email marketing, site analytics and more. I’ll work with you to find and implement the best solution for your business.

More Services

Conversion Optimization

I can help you gain insight into how your customers are interacting with your store, then design and run data-driven A/B tests to address any friction points that are impacting your bottom line.

Store Migration

After some success with the store you built on another ecommerce platform, you’ve run up against limitations that are making it harder to grow to the next level. Migrating to Shopify is the right solution, and I’m here to make it as smooth a transition as possible.

Store Updates

Whether you need to add a blog to your site, tweak your product pages, optimize your page download speed, or give your store a complete makeover with a new theme and customizations, I’m here to help.

get to know me


After nearly ten years of working as a Front End Developer for enterprise-level ecommerce companies, I’m now helping businesses just like yours by focusing exclusively on the Shopify platform. 

Whether you need someone to implement new features on your existing Shopify store, to migrate from another ecommerce platform to Shopify, or to set up a new store from scratch, I’m here to make the entire process as smooth as possible -- so you can focus on growing your business. 

I can also train you to do necessary day-to-day tasks yourself, even if you think you’re “not very technical.” One of Shopify’s greatest strengths is how simple it is to do so, especially compared to other ecommerce platforms -- so you don’t have to be dependent on somebody like me for every little thing going forward.

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Answers To

Frequently Asked Questions

What types of clients do you work with?
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I primarily work with small businesses that already have an established Shopify Plus store. However, I’m always happy to work with a Shopify store that hasn’t reached that level yet, and I especially enjoy building a brand new Shopify site from scratch! I also do migrations from another ecommerce platform to Shopify.

What are your rates?
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My hourly rates are very reasonable considering my decade of experience in the ecommerce space. And as a freelancer with low overhead, you’ll find my rates to be a fraction of what a digital agency would charge you.

Because I especially value long-term clients, I can offer discounted rates for ongoing business. I also offer discounted rates for smaller businesses that have not yet reached the Shopify Plus level.

To help you keep to a budget, I can also offer a flat fee for one-time projects.

Do you offer payment plans?
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By default, flat-fee projects are paid in installments as specific milestones are met. See the “process” question below for more details.

For hourly work, I invoice at the end of the month on a Net-30 basis.

What is your process for a new Shopify store setup on a flat-fee basis?
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The following is the general process for setting up a new store or migrating your existing store from another ecommerce platform:

After a couple of emails to get the general idea of your project, we’ll have a zero-obligation informational video call to dive a little deeper, and so I can answer any general questions you may have.

If we decide to work together, I’ll send you a contract to review. After signing, I’ll send a document of preliminary information for you to fill out and assets for you to hand over before the official kickoff meeting.

Payment is made in four installments at each of the following project milestones:

  1. Project Kickoff Call
  2. Backend store setup and training call
  3. Frontend store setup and training call
  4. Launch call, in which we will resolve any open questions, carry out a test order, hand over ownership, and go live!
Where are you located?
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I am based in Los Angeles and work in the Pacific Time Zone.

That's a lot of guitars on the wall behind you! How many do you really need?
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Just one more…

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